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"G9" is text-messaging for "genius". Genius? We found these dictionary definitions:
  • a peculiar, distinctive or identifying characteristic or trait
  • a strong natural talent, aptitude, capacity or inclination
Genius can be found in so many different forms - whether it be the smarty in science, the fearless Peace Corps volunteer, the athlete who won't give up, or that quiet girl with the extraordinary knack for working with kids...

We believe that each and every girl has her own "genius", and we are dedicated to supporting girls in being true to themselves, following their hearts, and striving to achieve their dreams!

the G9 mission:
more than just clothes


Here at G9Girl, Inc., we believe that each and every girl has her own "genius", and we are dedicated to supporting girls in being true to themselves, following their hearts, and striving to achieve their dreams.

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"I was hoping to get these on to t-shirts." That was the email, with a few pics attached, that Tien-Yi Lee sent to Shaun Budka early in 2004. The pics were of Tien-Yi's paintings, and at Shaun's office, everyone loved them. It seemed reasonable that we could start up a small venture, sell a few t-shirts, see where it would all go.

As timing is everything in life, the project started to gel, and grow. We wanted to create a line of products that would revolve around these G9Girl characters - fun, quirky, kick-butt characters that girls could identify with and love.

Next, we needed a name, a label and an image that fit our mission. It needed to capture not only the personalities of the girls in the paintings, but also the spirit of the team we wanted to build. "G9" is text-messaging for "genius" - genius? Genius can be found in so many different forms - whether it be the smarty in science, the fearless Peace Corps volunteer, the athlete who won't give up, or that quiet girl with the extraordinary knack for working with children - we believe that each and every girl has her own "genius", and we are dedicated to supporting girls in being true to themselves, following their hearts, and striving to achieve their dreams.

So Shaun got started on the business plan and Tien-Yi started designing. First, it was t-shirts. Then it was purses and Charms. Then came stationery. With every addition, we wanted to involve our audience more and more - so we found Trend Scouts, showcased girls on our web site, started our e-zine, Chain Reaction. Girls would always have a voice here at G9.

In the fall we'll start holding Doll Drives at stores around the country. We'll start the G9Girl Scholarship Fund. There are so many possibilities for G9Girl, directions to go in, great people to work with and goals to achieve, we hope you'll join us for the ride and help us make a difference!